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collaborations

EXCLUSIVE: E.l.f. Cosmetics Taps College Basketball Star Flau’jae Johnson for Year-long Partnership

The LSU basketball player is the latest female athlete to be tapped by the brand after Billie Jean King…

Nike’s Air Max Day 2026 Releases Are Stacked — Here’s Every Sneaker Drop You Need to Know

The roster includes familiar classics like the Air Max 95 OG Big Bubble and Nike's latest innovation, the Air…

Virgil Abloh Archive’s Air Jordan 1 Raffle Is Open Right Now, but Not for Long

How to sign up for the reissued "Alaska" collaboration.

EXCLUSIVE: Veronique Gabai Launches Rose Première by Kelly Rutherford

An ode to the South of France and their 15-year friendship, the floral scent features base notes of Rose de…

EXCLUSIVE: Revive Collagen Names Mel B Global Brand Ambassador

The singer will front the supplement brand's menopause range, which includes Menopause Max, Beauty Sleep and…

EXCLUSIVE: Birkenstock Debuts Wire Buckle Arizona and Boston Styles in New Faherty Collab

The updated buckle used in the two shoe models features softened edges and an industrial finish.

Bad Bunny’s Newest Adidas Signature Sneaker Will Be Released Soon

The sneaker debuts this month alongside a collection of Bad Bunny x Adidas lifestyle apparel.

Timberland, Supreme and MM6 Maison Margiela Are Releasing New Limited-Edition Boots This Week

Featuring a bold money print graphic and shearling liners.

BetterHelp Becomes Billboard’s First Official Mental Health Partner

The yearlong partnership will center around "Like Minded," a video series spotlighting emotional…

EXCLUSIVE: Designer Susan Fang Brings a Surreal Update to Three Melissa Shoe Styles

For this collection, Fang worked closely with her husband, who is an industrial designer, to push what was…

EXCLUSIVE: Hair Care Brand Rōz Launches Campaign Starring Lily Collins

Named "Hair That Shapes You," the new campaign spotlights founder Mara Roszak's friendship with Collins.

Nike’s New Futuristic Air Max Sneaker Is Getting Its First Limited-Edition Collaboration

Details on the Fragment Design

Teyana Taylor’s New Air Jordan 3 Collaboration Is Finally Coming Out This Weekend

Full details on the "Concrete Rose" release.

EXCLUSIVE: Bubble Partners With Poppi to Launch Soda-inspired Talk Back Serums

The collaboration will be available exclusively at Walmart.

EXCLUSIVE: Hourglass Names Olivia Dean Global Brand Partner

The collaboration will center around a cinematic campaign and a curated capsule titled The Olivia Dean Edit.