Customization
To Woo Millennials and Gen Z, Brands Play the Long Game
At Shoptalk Daniella Vitale of Barneys and Marc Rosen of Levi's talked building brand loyalty in millennial…
Shoes of Prey Liquidates After Pausing Business in August
Michael Fox, who co-founded the customizable footwear company, said Shoes of Prey failed to evolve customer…
Zara’s Testing the Customization Market With a Denim Capsule
Zara is set to offer its first capsule collection of customizable denim apparel via pop-ups later this month.
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At Shoptalk, Levi’s Says Consumers Will Be Able to Customize Their Jeans With Lasers This Fall
Starting this fall at Levi's, U.S. consumers will be able to design their own pair of jeans through the…
Ministry of Supply to Sell Sweaters That Auto-Adjust to Their Wearers’ Bodies
Active Textile Tailoring is a system of "smart" fibers that change their shape and structure in response to…
Levi’s Rolls Out In-Store Customization Opportunities for the Holidays
Levi's is offering denim shoppers new opportunities to add bespoke touches to denim gifts.
Unmade Raises $4 Million to Help Brands Make Custom Knits on Demand
Unmade, a London-based startup that allows fashion companies to create bespoke knitwear, has raised $4…
Levi’s Showcases Project F.L.X. Tech at a Pop-Up Customization Studio
Customized Levi's are just a laser away for friends and family of the company.
How Pintrill Tapped into the Personalization Trend to Make Pin-Adorned Apparel Cool Again
Pin company Pintrill has been at the forefront of the resurging personalization trend in denim and…
How Tailored Brands is Delivering Custom Suits in a Week
Tailored Brands is taking a big bite out of the custom suit business with an accelerated supply chain and a…
Superfeet Opens Mass Customization Footwear Production Center
Superfeet Worldwide has opened at mass customization footwear facility, Flowbuilt Manufacturing, in Ferndale…
Why This Denim Veteran Says 3-D Body Scanners are “Vintage Tech”
3-D body scanners can help shoppers find better-fitting products or create made-to-measure apparel, all of…
This Shoe is Customizable in More Than 7 Million Ways
There is a saying that if the shoe fits, wear it—and this startup is enabling consumers to rock their kicks…
How Footwear Brands Capitalized on the Customization Craze in 2017
Footwear brands experimented with customization in 2017, offering customers personalized shopping and design…
Superfeet Debuts Customized Recovery Slides
Superfeet announced the Spring ’18 launch of customized recovery slides, ME3D Recover. The men’s and women’s…