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E.l.f. Cosmetics to Launch In-stream Shopping on Twitch

The beauty brand has teamed with Amazon Ads to test the first in-stream live shopping element on Twitch.

Yes, You Can Still Score Amazon Beauty Deals — From Shark, Lancôme, Supergoop, and More — After Prime Day

Skip right to the still-live, must-grab deals with this editor-approved roundup.

Ariana Grande’s R.e.m. Beauty Debuts Wicked Collection

The collection hit $1 million in sales after three hours online, according to chief executive officer André…

EXCLUSIVE: TikTok-viral Brand Wonderskin Launches Its First Foundation in 20 Shades

The product release follows comes just a few weeks after the brand entered Sephora U.S.

Janelle Monáe Dons Monster-inspired Makeup Prosthetics at the ‘Frankenstein’ Premiere in Los Angeles

The actress stepped out for the premiere of the upcoming film starring Jacob Elordi and Mia Goth.

Taylor Swift’s ‘The Life of a Showgirl’ Album Drop Sparks Search Interest in Nars Lipstick

The 35-year-old singer-songwriter released her 12th studio album on Friday.

Rare Beauty Drops Limited-edition Something Rosy Lip and Cheek Set Inspired by her Wedding Makeup

The beauty founder married Benny Blanco in an intimate ceremony over the weekend.

Which 10 Beauty Sets Are Dominating Sales on TikTok Shop

Data from Charm.io shows that 30 of the top 100 beauty products sold on TikTok Shop are sets, with top brands…

Elizabeth Berkley Proves Livestreams Are Beauty’s New Frontier as She Reveals Her ‘Showgirl’ Makeup Favorites

From Glamnetics' press-on nails to Revlon's glam-boosting liquid eyeshadow, here's everything the star…

Natalia Bryant Dons Soft Glam at the Emporio Armani Spring 2026 Show During Milan Fashion Week

The 22-year-old arrived at the presentation alongside a slew of celebrities, including Levante, Bai Lu and…

Inside Patrick Starrr’s Ambitions for One/Size

YipitData provided by the brand indicates its On 'Til Dawn setting spray is the top makeup product in the U.S.

How Hailey Bieber’s Rhode Is Doing at Sephora

Data shows the brand has seen record sales since launching at the retailer Sept. 4.

The 30 Most Impactful Women Under 30 Across Beauty and Wellness

From Alix Earle and Monet McMichael to Taylor Frankel and Leah Kateb, the young women who are redefining…

A Look Back at Lancôme’s Best Makeup Moments

From Isabella Rossellini's red carpet glam to the brand's famed Juicy Tubes and beyond.

Beauty’s Twentysomethings Talk Innovating — Rebelling — and Reimagining the Future

Five of beauty's rising Gen Z women leaders — from a L'Oréal makeup chemist to Glow Recipe's manager of…