Todd Snyder Is Now Designing Furniture
Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
‘Tis the Season: Nike Basketball Releases Christmas Collection
Nike Basketball is spreading a yuletide cheer on the court with its annual Nike Basketball Christmas…
Nike Sues Former Designers for $10 Million
The war between Nike and Adidas rages on——this time in the courtroom. Nike has filed a $10 million lawsuit…
Nike and Children’s Hospital Reveals 11th Annual Freestyle Collection
Nike unveiled its 11th Freestyle collection designed by six patients at Oregon Health & Science University…
Fighting Back: Adidas and Puma Look to Regain Market Share
Adidas is boosting efforts to regain its North American audience. Despite having a strong third quarter in…
Stylerunner Deploys NetSuite Omnichannel Software as it Preps for Global Expansion
Stylerunner has tapped NetSuite Inc., a provider of cloud-based financials and omnichannel commerce software…
Trade Union Federation Launched at Chinese Footwear Plant
A federation of trade unions was formed on Tuesday at the strike-embattled Yue Yuen Industrial Holdings. The…
Nike Makes a Play for Women’s Segment
Nike is betting on athletes——not supermodels——to accelerate its women’s business. The leading athletic brand…
Nike Makes a Play for Booming Women’s Segment
Nike is betting on athletes—not supermodels—to accelerate its women's business. The leading athletic brand in…
Investor Group Said to Make a Bid for Adidas-Owned Reebok
Shares in sportswear behemoth Adidas increased 5.7% in early morning trading Monday after rumors began to…
Converse Sues 31 Companies for Copycat Sneakers
The Chuck has had enough. Nike Inc.-owned Converse has filed a lawsuit against 31 companies, including…
On Fire: Nike Posts Q1 Results that Sprint Past Wall Street Forecasts
Nike, the world's largest athletic footwear and apparel company, continued to trade near all-time highs on…
VF Appoints Dan Cherian to Lead Innovation in Performance Apparel and Footwear
VF Corporation announced Thursday that Dan Cherian has joined the company in a newly created role as vice…
Nike and Juniper Networks to Create Cloud Data Center
Juniper Networks, a leading network innovator, announced Thursday that global athletic giant Nike Inc. has…
Nike Says Soccer Sales to Soar on World Cup Hype
Nike, Inc., ever in competition with Adidas to be the biggest soccer brand, said it expects kit, or uniform…
Nike’s ColorDry Water-less Dyeing Technology Hits Retail
Nike Inc.’s self-described “manufacturing revolution” is now available to the masses in polo form. The…