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Tommy Hilfiger Brings Virtual Reality to Stores
Tommy Hilfiger launched a brand new in-store experience that puts consumers in the front row of its runway…
Zalando Opens an App-Focused Technology Hub in Helsinki
European fashion e-tailer, Zalando, opened a new technology operation in Helsinki on Tuesday. The new office…
Plae’s Game Plan for Growth
“Small but mighty” is one way to describe Plae, the three-year-old, tech-driven, children’s footwear brand…
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Vionic EVP on Selling True Comfort In an Athletic-Minded Market
Anyone who has caught a Vionic segment on QVC is familiar with how the comfort footwear brand’s Orthaheel…
‘Back to the Future’ Power Laces Due This Year
In addition to hover boards and soda bottles with built-in straws, the ’80s trilogy Back to the Future…
‘Megatrends’ in the Fashion Industry Market
Laura Mylius-Prou is marketing project manager at Lectra.