At this upcoming weekend’s Governors Ball, Depop is hosting a pop-up at the New York music festival.
As an official festival partner, the company is hosting a multilevel onsite lounge, including artificial intelligence-powered virtual try-ons and subway takeovers all over the city.
At the Depop Lounge, the activation will include the Depop Closet, a selection of pieces from the marketplace to bring the app’s inventory in person; customization stations with live airbrushing on bandanas and tooth gem applications; a Depop dollar grab for consumers to win a piece sourced from the app; AI virtual try-ons with a mirror experience for ease of shop and discovery and more.
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Friday will also see Depop’s trend spokesperson, Gabriella Karefa-Johnson, on site at Governors Ball reporting on festival fashion and doing style content for the brand.
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Depop has also released a festival edit and a Governors Ball x Depop collection with a series of six genre-specific edits available in the app — translating music into shoppable looks sourced from the platform’s sellers. Pop music features “main-stage maximalism,” hip-hop and R&B focus on streetwear and vintage Y2K logo pieces, rock and indie showcase vintage band merch, K-pop features maximalist accessories and “sweet-meets-edgy” layering, EDM sees utilitarian looks while accessories bring out the personality and country showcases the western revival trend.
The app also gives shoppers the ability to shop by categories such as vintage band Ts, denim shorts and western shorts featured as notable festival fashion staples.
Depop said this Governors Ball partnership continues to mark a significant investment by the company for in-person experiences, as the brand “deepens its commitment to meeting its community where culture happens — at the intersection of music, fashion and self-expression.”
The Depop Lounge will be on site at Governors Ball, Flushing Meadows Corona Park, from Friday through Sunday.