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<b>Adidas</b> Plans Professional Sports Takeover Through Major Yeezy Expansion

Adidas looks to be getting serious in their promise to build Kanye West’s Yeezy line of sneakers into its own…

Ana Ivanović Weds Bastian Schweinsteiger in Budget-Friendly Gown

The pro athlete couple married in Venice.

Orlando City SC & Adidas Unite to Benefit Pulse Shooting Victims

Adidas gear is being painted in rainbow hues to benefit the victims and families of the Pulse nightclub…

Adidas Projects Record Football Sales in 2016

The sporting goods maker is on track to reach revenues of 2.5 billion euros from football products.

2016 European Footballer Style

Twenty-four European teams will be competing for the title in stadiums across France, with athletes playing…

<b>Adidas</b> Receives Online Backlash for Misspelling “Colombia”

Adidas is being called out by football fans for an embarrassing spelling error in one of its U.S. ad…

Pelé and Maradona Bury the Hatchet at Friendly Game Hosted by Hublot

The Swiss watchmaker enlisted the sporting legends to coach teams for a five-a-side game held in a courtyard…

Zlatan Ibrahimović Launches Training Collection

Sold online only, the A-Z brand is a venture with Norwegian retail giant Varner Group.

Italian National Soccer Team to Sport Ermanno Scervino Uniforms in Florence

The team will be shot for the first time wearing the off-field uniforms in front of Michelangelo's David…

Ermanno Scervino to Dress Italian National Soccer Team

The players are to wear the formal uniforms for the first time at the 2016 UEFA European Championships in…

Giorgio Armani Dresses FC Bayern München

The German soccer club will again wear the designer's creations for the fall season.

Adidas’ Newest Innovation Combines Sustainability and Customization

Imagine a future where sporting goods will never be thrown away. On Thursday, Adidas introduced Sport…

Neymar Jr Tapped for Replay Ad Campaign, Capsule Collection

The Brazilian soccer player will appear in the brand's advertisements, in addition to designing a special…

Adidas Launches Activewear Aimed at High School Girls

Just in time for back-to-school season, Adidas took notes from five popular team sports—basketball…

Weighing the Marketability of Carli Lloyd and U.S. Women Soccer Players

After their Women's World Cup win, Carli Lloyd and her teammates are posed to be breakout stars.