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soccer

Adidas Has a 3-Prong Plan to Gain Market Share

The Adidas Group mapped out a five-year plan to grow its football, running and Originals categories at an…

Adidas Wants to Share Its Smart-Apparel Sensors With Licensees

Ask most soccer supporters how Germany took home the 2014 FIFA World Cup title and the unanimous answer is…

Soccer Footwear and Apparel Enjoy Double-Digit US Growth

Though not as popular a spectator sport as baseball or football in the U.S. , soccer is becoming increasingly…

New Balance Enters the Global Soccer Market

New Balance is breaking into the soccer category with a global roster of club sponsorships, including…

Nike Says Soccer Sales to Soar on World Cup Hype

Nike, Inc., ever in competition with Adidas to be the biggest soccer brand, said it expects kit, or uniform…