Skip to main content
X

soccer

How Brands and Retailers Will Tackle a Blockbuster Year of Sports in 2026

The World Cup and Winter Olympics combine with more regular affairs for a busy year.

Adidas Is Cooking Up Two Retro Sneakers for Bob Marley and His Love of Soccer

Joining the newer Evo SL in a collection releasing soon.

Adidas Gears Up for the World Cup With Gazelles Inspired by Three National Teams

Mexico, Argentina and Colombia get their own "Bringback" colorways rooted in classic kit cues.

Short Takes: K-Way’s Snowboarder, PacSun’s Vintage Play, Fanatics’ AI Play and More

Quick hits from the menswear world.

Fanatics to Operate Retail Shops for FIFA World Cup 2026

The company will manage in-venue operations for 104 matches in the U.S., Canada and Mexico and also create…

Boggi Milano Named Official Formalwear Partner of FIFA World Cup

The four-year deal includes the launch of a licensed capsule collection.

A Virgil Abloh x Nike Soccer Shoe Will Release for the First Time in 2026

Coming just in time for the World Cup .

Amiri Inks Deal to Dress FC Barcelona’s Men’s and Women’s Teams

The Spanish club previously had deals with Thom Browne and Herno.

The Mayfair Group Collaborates With Olympic Soccer Star Naomi Girma on ‘Be the Good’ Campaign

Purchases of the apparel collaboration support free mental health resources via the Mayfair World Fund.

Giorgio Armani Designs Formalwear for Italy’s Juventus Soccer Club

Players of one of Italy's oldest soccer clubs will now don a Giorgio Armani wardrobe off-field.

Jude Bellingham Stars in New Louis Vuitton Men’s Formalwear Campaign

The Real Madrid midfielder wears outfits ranging from workwear-inspired jackets to classic suits.

EXCLUSIVE: Brioni Partners With Como 1907, Adding Heat to the Soccer Team’s Momentum

The Kering Group-owned brand is tapping into the appeal of the niche soccer team, which has been carving out…

Kobe Bryant’s First Nike FC Barcelona Collection Is Available Now

Select items are out now and co-branded footwear will be released later this week.

KidSuper to Open Rooftop Soccer Field in Brooklyn

The field on top of his Williamsburg headquarters was funded by Puma, Hublot and Jameson.

Dominik Livakovic to Front Newest Mackage Campaign

The soccer goalie is on both the Croatian National Team and Turkish Super Lig Fenerbahce SK team.